1. Which age group do you fit into?
12-15 (1)
16-21 (3)
22-25 (2)
26+ (0)
2. Which gender do you belong to?
Male (3)
Female (3)
3. Do you buy music magazines?
Yes, I love reading them! (1)
No. (3)
I have bought them a few times, but generally I do not. (2)
4. If your answer is "No" to the above question, what would persuade you or attract you to buy them?
Comment:
A1.
More interesting content
A2.
A gripping headline catering to another interest of mine i.e. film, gaming, sport.. but obviously it must still be relevant to the nature of the magazine (music). It could be a section on the front cover briefly talking about music in the gaming industry representing a section in the magazine where it talks in detail about this or there is an interview with a lead composer for a popular game.
A3.
If there was a list of the latest tracks, free cd's
(The rest of the participants selected another option. They did not select "No")
5. Which genre of music do you listen to? (Select more than one option if necessary.)
Funky house (2)
Grime (2)
Hip Hop (3)
R&B (6)
Pop (2)
Indie (0)
Classical (1)
Country (2)
Rap (2)
Jazz (0)
Rock and Heavy Metal (1)
Soulful (0)
Other (please specify)
Comment:
A1.
Bashement
A2.
Bashement
6. Do you at all buy music magazines and if so, how often do you buy them?
I do not buy them (3)
Daily (0)
Every other day (0)
Weekly (0)
Monthly (2)
Every time a new issue comes out (1)
7.What size magazine would you like to pick up to read?
Broadsheet, because a lot of information can be fitted onto a few sheets. (0)
Tabloid, because they are not too small nor too big. (1)
A5, because it is small and handy. (1)
A4, because they are the size of most magazines.(4)
8. Would you read a music magazine which consists of more than one genre, for example a magazine which consists of Rap and Garage?
Yes, I think I would. (2)
No, certainly not! (1)
Perhaps, if the two genres were closely related. (3)
9. Which colours are most striking to you, when it comes to picking up or choosing a music magazine?
Comment:
A1.
Huh, I don't care
A2.
Blue, purple
A3.
Blue, light grey. I think these should be your theme colours.
A4.
Vibrant colours, dark blue and hot colours i.e. red, orange, yellow - very summer themed
A5.
Funky colours, such as blue, orange, purple, green, pink
A6.
Blue, purple, red
10. What should a music magazine contain the most of? (Tick multiple answers if necessary.)
Artist or album reviews. (4)
Singles or albums that are coming out. (6)
Competitions. (2)
Interveiws with artists or bands. (4)
Other (please specify)
......................................
Comment:
A1.
Should have artists information, eg; where they were born etc. If any well known artist are taking part in any charity projects or anything with young people for example.
A2.
Posters and concert dates.
After I had completed collecting the results and analysing them I have learnt a few things about what my target audience want from me. Fifty percent of the participants of this survey do not currently purchase music magazines and so I asked in my survey what would persuade them to buy these kinds of magazines. In response, the participants generally said that they would like to see a list of the latest tracks from up-coming and well known artists aswell as perhaps a free music CD with one or a few tacks on it. Moreover, I found out that many of my participants mainly enjoy listening to R&B, hip hop, grime, bashement and funky house, so I will therefore base my magazine on one of these genres. All of my participants beleive that having a bright colourful theme would be very attractive. They also stated that the colours should mainly be purple and blue but generally bright and funky colours. I have also found out that in market research, you do not always get the answer you would like and sometimes, you do not get an answer at all. An example of this occuring is question 9, answer 1, "Huh, I don't care."
I have come to the conclusion that I will base my magazine on two closely related genres, hip hop and grime. Also my target audience stated in the survey that the colours of the magazine should be bright and summer themed so I will deliver. I am now going to thin about the title of my magazine and which font should suit the title and genre best.
